Max

Shukai Li

Avatar image

I believe content is the new currency.

Over the past few years I’ve been building my own personal brand documenting my journey as a university student, intern, and DJ.

Through that process I’ve become fascinated by how ideas spread online, what captures attention, what builds trust, and what actually makes people engage with a concept.

What excites me most is the opportunity to experiment with new ways of distributing and translating those ideas by bringing a distribution-first mindset through running small growth experiments, testing different storytelling formats, and helping translate complex health ideas into content that travels naturally across the internet, particularly for younger audiences who are increasingly curious about longevity and proactive health.





Last year, I briefly met you after the Superpower fireside chat in Sydney, and your talk stuck with me.

Around that same time, my grandmother passed away from cancer shortly after her diagnosis and going through that made me realise how fragile health really is and how much of it comes down to catching things too late.

That experience shifted how I see healthcare to how you are building it now. It shouldn’t start when something is wrong, but needs to start long before.

That’s why I believe so deeply in what you’re building at Superpower by reinventing healthcare to be proactive and accessible which is a necessity.

I want to be part of the team helping accelerate that future and so this page is my way of showing how I would contribute to making that happen.

I believe content is the new currency.

Over the past few years I’ve been building my own personal brand documenting my journey as a university student, intern, and DJ.

Through that process I’ve become fascinated by how ideas spread online, what captures attention, what builds trust, and what actually makes people engage with a concept.

I’ve put together a few initial ideas as a starting point which are some of the ways I’d experiment with working alongside you and the Superpower team to bring these ideas to life across different formats.





What I Bring to Superpower

Built a $60k+ DJ business from 17 (currently a resident DJ at Ivy)

Built a 10k+ audience across social media platforms through content around my life as a university student, full-time intern, and DJ

Interned at Macquarie Bank, American Express, and KPMG, learning to operate in fast paced, high performance environments

Currently building a not for profit around my grandfather’s artwork, where proceeds support small family run restaurants to cook meals for the homeless

Built a $60k+ DJ business from 17 (currently a resident DJ at Ivy)

Built a 10k+ audience across social media platforms through content around my life as a university student, full-time intern, and DJ

Interned at Macquarie Bank, American Express, and KPMG, learning to operate in fast paced, high performance environments

Currently building a not for profit around my grandfather’s artwork, where proceeds support small family run restaurants to cook meals for the homeless

Built a $60k+ DJ business from 17 (currently a resident DJ at Ivy)

Built a 10k+ audience across social media platforms through content around my life as a university student, full-time intern, and DJ

Interned at Macquarie Bank, American Express, and KPMG, learning to operate in fast paced, high performance environments

Currently building a not for profit around my grandfather’s artwork, where proceeds support small family run restaurants to cook meals for the homeless

About Me

About Me

Why I Built This Page

Why I Built This Page

Last year I briefly met you after the Superpower fireside chat in Sydney, and your talk stuck with me. I believe in absolutely everything you're doing especially the idea that healthcare should start long before people get sick.

Around that time my grandmother passed away from cancer shortly after diagnosis and experiences like those made me realise how fragile health can be and how important prevention really is.

Since then I've been following what you're building at Superpower closely. What excites me most is the mission of making proactive healthcare more accessible, helping people understand and manage their health long before problems arise.

Therefore, this page is a small way of sharing how I would approach contributing to that mission.

What I Bring to Superpower

Building Your Personal Brand

Building Your Personal Brand

Turn complex health and longevity insights into highly shareable short form content

Interview Style Conversations

Interview Style Conversations

Interview style conversations with founders, researchers, and operators exploring the future of health

Personal Storytelling

Personal Storytelling

Showing the Superpower journey through the lens of a young person trying to understand and improve their health

I believe content is the new currency.

Over the past few years I’ve been building my own personal brand documenting my journey as a university student, intern, and DJ.

Through that process I’ve become fascinated by how ideas spread online, what captures attention, what builds trust, and what actually makes people engage with a concept.

I’ve put together a few initial ideas as a starting point which are some of the ways I’d experiment with working alongside you and the Superpower team to bring these ideas to life across different formats.





How I would Contribute

Building Your Personal Brand

Building Your Personal Brand

Turn complex health and longevity insights into highly shareable short form content.

Interview Style Conversations

Interview Style Conversations

Interview style conversations with founders, researchers, and operators exploring the future of health.

Personal Storytelling

Personal Storytelling

Showing the Superpower journey through the lens of a young person trying to understand and improve their health.

Building Your Personal Brand

Building Your Personal Brand

Turn complex health and longevity insights into highly shareable short form content

Interview Style Conversations

Interview Style Conversations

Interview style conversations with founders, researchers, and operators exploring the future of health

Personal Storytelling

Personal Storytelling

Showing the Superpower journey through the lens of a young person trying to understand and improve their health

How I would Contribute