The Idea

The Idea

Personal Storytelling Builds Trust
In addition to creating content directly for Superpower, I would also share insights from my personal experience working around people deeply focused on health optimisation and longevity.
Natural discovery
This content would take the form of short form day in the life reflections and observations about habits, systems, and lessons I encounter while working in the health space.
Relatable Translation
The goal is to translate ideas from the world of health optimisation into relatable, story driven content that feels authentic and easy to engage with.

Personal Storytelling & Learning in Health Optimisation


Personal Storytelling & Learning in Health Optimisation


The Idea

The Idea

Why it works

Why it works

My Current Storytelling Content

My Current Storytelling Content

I’ve been building a personal brand around documenting life as a university student, DJ, and intern using short-form storytelling to turn everyday moments into engaging, relatable narratives.

I’ve been building a personal brand around documenting life as a university student, DJ, and intern using short-form storytelling to turn everyday moments into engaging, relatable narratives.

Why this works

Why this works

01
Authenticity converts
Content from personal experience feels more genuine and audiences are more likely to trust and adopt habits they see lived out.
02
Natural discovery
Storytelling introduces Superpower's ideas to new audiences organically, without the friction of traditional brand messaging.
03
Repurposable Content
Strong performing videos can also be reposted on Superpower’s own channels, allowing the brand to benefit from content that has already proven to resonate.

Video Ideas

Video Ideas

"3 habits I changed after working at a health startup""3 things that surprised me about the longevity space""What I've learned about energy and sleep from working in health""5 health habits people in the longevity space actually follow""Things that just make sense when you work at a health startup"
"3 habits I changed after working at a health startup""3 things that surprised me about the longevity space""What I've learned about energy and sleep from working in health""5 health habits people in the longevity space actually follow""Things that just make sense when you work at a health startup"