The Idea
Building Max's Personal Brand
Building Max's Personal Brand
The Idea
The Idea
Why it works
Source Insights
Superpower resources, biomarker explainers, Max Musings & FAQs
Write Scripts
7 scripts batched at once = 1 week of content. One insight per video.
Batch Film
30 - 45 mins with Max per week = 7 videos filmed for each day of the week. Time kept minimal.
Edit & Package
Add captions and format each clip for short-form platforms.
Publish & Learn
Review engagement, find what works and feed it back into next week's scripts.
Source Insights
Superpower resources, biomarker explainers, Max Musings & FAQs
Write Scripts
7 scripts batched at once = 1 week of content. One insight per video.
Batch Film
30 - 45 mins with Max per week = 7 videos filmed for each day of the week. Time kept minimal.
Edit & Package
Add captions and format each clip for short-form platforms.
Publish & Learn
Review engagement and feed top ideas back into next week's scripts.
Inspiration
Inspiration
These sorts of videos inspired the format because of how they take a complex or niche health idea into a simple, fast, and highly watchable video.
These sorts of videos inspired the format because of how they take a complex or niche health idea into a simple, fast, and highly watchable video
Why this works
Example of Full Week of Content Script
Example of Full Week of Content Script